While contemplating what to write about concerning the dual code theory, I just so happen to be watching television. The first commercial I saw was an ad for Johnsonville Brats. It was a commercial featuring a wife and husband talking about dinner and the husband was about to cook out Brats - Johnsonville Brats to be exact. He then proceeded to start daydreaming about things that make him the happiest for a few moments before the man's wife tapped him on the shoulder and repeatedly said "honey" before the husband returned from 'the zone' and was holding a package of Johnsonville Bratwurst. The commercial definitely related the brats to other things that the man finds as a means to make him happy. Such things have now become very obvious while watching commercials and seeing multiple other kinds of advertisements that utilize the dual coding theory! I believe it is a very effective method and have several things that I immediately relate to such things due to the dual coding theory.
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